Pentagram Crafts Identity for Grow to Know Using Grenfell's FloraIt's Nice That · Mar 4, 2025
Pentagram, led by partner Marina Willer, has created a new identity for the non-profit Grow to Know, founded by Tayshan Hayden-Smith in the aftermath of the Grenfell Tower tragedy. The identity uses cyanotype prints made from local plants to symbolize growth, healing, and community regeneration. The project reflects both the organization’s grassroots ethos and Pentagram’s commitment to meaningful, tactile design.
