Macrofactor Design Cases
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- Pentagram’s ‘Inspired Science’ approach frames MacroFactor’s rebrand
The Brand Identity · Nov 12, 2025
Pentagram, led by partner Natasha Jen, rebranded the nutrition app MacroFactor with a concept called 'Inspired Science,' balancing precision and empathy. The new identity features a custom variable typeface, MacroSans, developed with Reset Type Studio, and a comprehensive icon and illustration system. The rebrand translates MacroFactor’s scientific credibility into a dynamic, human-centered visual language.