Written by Polyester founder Ione Gamble for It’s Nice That’s POV column, the article critiques how brands have co-opted the aesthetics and cultural cache of zines to create glossy branded magazines. Gamble argues that this trend undermines independent publishing while acknowledging that branded publications provide employment for creatives. The piece calls for renewed support and funding for independent zines to preserve their cultural impact.
PolyesterIt’s Nice That InsightsFeeldBottega Venetaeditorial
The Brand Identity interviews Tony and Inii King about the evolution of King & Partners from a boutique studio into a global full-service agency. They discuss their creative process, growth philosophy, remote collaboration, and notable projects such as the rebrand of The Boca Raton. The conversation highlights their emphasis on ideas, careful hiring, and maintaining a balanced creative life.
King & PartnersCreateThe GroupThe Boca RatonRio Vegasbranding
