Atlantic Theater Company Design Cases

Designers behind the work

Designers and creative leads credited on Atlantic Theater Company projects in press coverage.

Paula Scherat Pentagram32

Emily Atwoodat Pentagram3

Rory Simmsat Pentagram3

News & interviews

• New Campaign for Atlantic Theater 2019–20 by Pentagram

  BP&O · Sep 12, 2019

  BP&O features Pentagram’s 2019–20 season campaign for Atlantic Theater Company, designed by partner Paula Scher. The refreshed identity introduces photography and a new clear printed sleeve, evolving the theater’s bold visual language established in 2015. The campaign balances continuity with innovation, using the iconic megaphone ‘A’ as a container for imagery and naturalistic color palettes.

  PentagramAtlantic Theater Companybranding
• New Campaign for Atlantic Theater 2018–19 by Pentagram

  BP&O · Sep 11, 2018

  BP&O features Pentagram’s campaign for Atlantic Theater Company’s 2018–19 season, led by Paula Scher. The work builds on the theater’s evolving identity, using fluorescent gradients, solid black ink, and the megaphone emblem to create continuity and variety across printed materials. The campaign reflects Pentagram’s ongoing approach of reconfiguring type, form, and color seasonally to maintain freshness and visual legacy.

  PentagramAtlantic Theater Companybranding