Ordinary People created a graphic identity for GyeongGi Cultural Foundation's public-art program, spanning posters, banners, leaflets, invitations, bags, notes, coasters, and flyers. The system uses an expanding jigsaw puzzle motif to represent participants discovering their own answers without a predetermined solution.
Ordinary People created the 2018 Docufesta identity around Gyeonggi Millennium, using interconnected hashtags to represent the festival's extensive archive of collected material. Varied perspectives applied to the hashtag forms express a dimensional experience of Gyeonggi across posters, print materials, banners, and merchandise.