TUX created two social campaigns for Innisfree, a Gen Z-focused K-beauty skincare brand. The work brought a fresher, edgier, and more playful energy to the brand’s online presence, helping it stand out in fast-moving social feeds.
CFC developed festive packaging for Innisfree’s 2015 Christmas Edition under the theme 'Build'. The designs featured three color concepts—red, green, and caramel—each inspired by motifs of bricks, trees, and cookies to evoke warmth and holiday cheer. The collection included hand creams, cushions, candles, diffusers, and lip balms.
Ordinary People created art direction and packaging for Innisfree World’s “Get One; Give One” initiative. The project also included graphic identity and branding elements for the beauty campaign.