CFC

CFC (Content Form Context) is a New York–based design studio founded by Eric Hu. The studio operates at the intersection of graphic design, technology, and culture, creating visually rigorous and conceptually driven work across brand identity, digital design, and creative direction. CFC’s practice emphasizes systems thinking and typographic precision, producing adaptable visual languages for clients in art, fashion, and technology. Notable collaborations include Nike, SSENSE, and 032c. Recognized for its distinctive synthesis of design and cultural commentary, CFC continues to shape contemporary visual communication through experimentation and strategic design thinking.

https://contentformcontext.com/

Seoul, South Korea

88 Cases

Works with Heejoon Chae

Cases

• 29CM
• Brand Identity For 29CM Seongsu Showroom
• Communication, Experience, Philosophy, Showroom

• A Twosome Place
• Visual Identity For TSP737 Espresso Stand
• Café, Coffee, Graphic, Texture

• A Twosome Place
• Brand Identity Renewal For A Twosome Place Cafe Chain
• Application, Emblem, Motif, Squares

• Amore Pacific
• Brand Identity And Packaging For Fillvoid Lifestyle Brand
• Fragrance, Packaging, Sensory

• Amore Pacific
• Graphic And Application Design For Amore Pacific ABC Spirit