Brand Identity for Factorial Smart Office Brand
A serious office brand, built around playful math?
CFC developed the brand identity for Factorial, a smart office brand launched by IGIS Asset Management. The design translates the concept of possibility meeting idea into a dynamic logotype inspired by mathematical notation, complemented by a witty character and pictogram system that bring playfulness and innovation to the workspace experience.
Insights
- The main creative twist was making Factorial feel fun: CFC says the designers had fun, and that playfulness shows up through a witty character and pictogram system, not just the logo.
- The logotype was built from the idea of “possibility meeting idea,” using mathematical notation as the visual engine to make the brand feel dynamic, symbolic, and modern.
- Factorial is a smart office brand launched by IGIS Asset Management, so the identity had to translate a real-estate product into something that suggests innovation and a better workspace experience.
- Beyond the wordmark, the identity system includes a character and pictograms that add personality and help extend the brand across touchpoints with a more approachable, engaging tone.
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