CFC developed the brand identity for Factorial, a smart office brand launched by IGIS Asset Management. The design translates the concept of possibility meeting idea into a dynamic logotype inspired by mathematical notation, complemented by a witty character and pictogram system that bring playfulness and innovation to the workspace experience.
CFC created a brand identity for Figure and Ground, a cultural complex in Seoul’s Garosu-gil district. The design concept draws from the art term ‘figure and ground,’ expressing the coexistence of unique retail brands within a unified architectural space. The visual system uses monotype typography and dynamic compositions to reflect harmony between individuality and structure.