CFC reimagined SIMPAC’s corporate identity to strengthen its credibility as a leader in the press machinery industry and to reflect its expansion from B2B to B2C markets. The new identity, rooted in the brand’s ‘Simple & Compact’ philosophy, features a circular ‘S’ symbol representing continuity and sustainability, paired with a stable sans-serif logotype. The system extends into dynamic 3D assets that visualize SIMPAC’s technological innovation.