Corporate Identity Redesign For A Press Machinery Leader

CFC redesigned Simpac's corporate identity in 2025 to reinforce leadership in press machinery and support a shift from B2B to B2C. Rooted in the "Simple & Compact" philosophy, the refreshed CI—largely unchanged since 2002—uses clear, minimal forms to project a forward-looking vision. A circular S symbol conveys continuous industrial movement and an end-to-end system across press, metal, scrap, and automation, visualizing a cycle where one process feeds the next. A wide-proportioned sans serif wordmark with distinctive i and p details, drawn from the symbol's geometry, adds solidity and contemporary character. Graphic units expand and connect organically. CFC also set the visual direction for sensorial, realistic 3D assets that translate technological capability into an intuitive experience. DFY produced the 3D motion assets and website.