Brand Identity for Olive Young N Seongsu Flagship Store

CFC developed the brand identity for Olive Young N Seongsu, an experiential flagship store that redefines the health and beauty retail experience. The design interprets the concept of 'N' as an exponential idea—symbolizing New, Next, Nest, Network, and &—to express Olive Young’s limitless potential through a dynamic visual system. A refined color palette of deep green with pink, yellow, and light blue accents reinforces the store’s vibrant and multifaceted identity.