Lotte Department Store
Design work for Lotte Department Store, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Jun 2025
- Brand Identity 2
Design cases by studio
CFC (2)
- Visual Identity for LVino Wine Section at Lotte Department Store
- CFC collaborated with Lotte Department Store’s Visual Strategy Team to create the brand identity for LVino, the store’s curated wine section. The design features a sophisticated logotype combining a script-style 'L' and serif 'VINO' with a key-shaped grape motif, symbolizing exploration into the world of wine. A refined color palette of burgundy, deep black, ivory, and blue reinforces the brand’s elegant and premium character.
- Brand Identity for Lépicerie Food Hall by Lotte Department Store
- CFC collaborated with Lotte Department Store’s visual strategy team to create Lépicerie, a premium food hall brand in Seoul. The identity reinterprets Lotte’s ornate heritage into a modern aesthetic called 'Lotte Nouveau', featuring elegant curves and organic motifs that symbolize abundance and freshness.
