CFC collaborated with Lotte Department Store’s Visual Strategy Team to create the brand identity for LVino, the store’s curated wine section. The design features a sophisticated logotype combining a script-style 'L' and serif 'VINO' with a key-shaped grape motif, symbolizing exploration into the world of wine. A refined color palette of burgundy, deep black, ivory, and blue reinforces the brand’s elegant and premium character.
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