Visual Identity for LVino Wine Section at Lotte Department Store

CFC collaborated with Lotte Department Store’s Visual Strategy Team to create the brand identity for LVino, the store’s curated wine section. The design features a sophisticated logotype combining a script-style 'L' and serif 'VINO' with a key-shaped grape motif, symbolizing exploration into the world of wine. A refined color palette of burgundy, deep black, ivory, and blue reinforces the brand’s elegant and premium character.