Amore Pacific
Design work for Amore Pacific, collected from the studios behind it.
- Design cases
- 6
- Studio
- 1
- Latest work added
- Jun 2025
- Brand Identity 5
- Packaging 1
Design cases by studio
CFC (6)
- Campaign Identity Renewal for Primera 'Love the Earth'
- CFC refreshed the visual identity for Amore Pacific’s skincare brand Primera and its long-running ‘Love the Earth, Save the Wetlands’ campaign. The new emblem merges the shape of the Earth with the face of an otter, creating a friendly and symbolic mark that communicates environmental awareness. The flexible system allows the symbol and wordmark to be used together or independently across various campaign materials.
- Visual Identity and Packaging for Easy Peasy Cosmetics
- CFC developed the visual identity, packaging, and brand film for Easy Peasy, an indie cosmetic brand launched by Amore Pacific. The design captures the brand’s playful and bold spirit through colorful graphics, humorous typography, and a vibrant presentation that reflects the ease and fun of its stick-shaped products.
- Package Design Renewal for Osulloc Pure Tea Line
- CFC collaborated with Amore Pacific’s Premium Design Team to renew the packaging for Osulloc’s Pure Tea Line. The redesign preserves the brand’s heritage while introducing a refined, modern aesthetic through elegant gradients and an informative labeling system that highlights tea origins and brewing details.
- Brand Identity Renewal for Hera Cosmetics
- CFC led the brand identity renewal for Amore Pacific’s flagship cosmetic brand, Hera. The project focused on a gentle evolution of the existing identity, refining the symbol and logotype into more sophisticated and elegant forms. A brand introduction video was also produced in collaboration with Cobb Studio to celebrate the refreshed visual direction.
- Brand Identity and Packaging for Fillvoid Lifestyle Brand
- CFC collaborated with Amore Pacific to create the brand identity and packaging for Fillvoid, a sensory lifestyle brand centered around fragrance and oil-based formulations. The design expresses the richness and depth of scent through fluid graphics and a logotype inspired by the texture of oil, evoking the sensation of floating scent particles.
- Graphic and Application Design for Amore Pacific ABC Spirit
- CFC created a graphic system for Amore Pacific’s ‘ABC Spirit,’ representing the company’s five core principles of employee behavior. Each principle was visualized through typographic imagery that combines text and figures to make the values memorable and easily recognizable across internal communications.
