Campaign Identity Renewal for Primera 'Love the Earth'

CFC refreshed the visual identity for Amore Pacific’s skincare brand Primera and its long-running ‘Love the Earth, Save the Wetlands’ campaign. The new emblem merges the shape of the Earth with the face of an otter, creating a friendly and symbolic mark that communicates environmental awareness. The flexible system allows the symbol and wordmark to be used together or independently across various campaign materials.