Visual Identity Renewal for Club Jasmin VIP Membership

CFC refreshed the visual identity of Club Jasmin, the VIP membership program of Hyundai Department Store. The new design merges the jasmine flower with the letter ‘J’ to form a refined symbol, complemented by a palette of blue and gold. Inspired by Korean traditional patchwork, the line graphic motif adds elegance and cultural depth to the brand’s renewed image.