SM Entertainment Co., Ltd
Design work for SM Entertainment Co., Ltd, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Jun 2025
- Brand Identity 2
Design cases by studio
CFC (2)
- Visual Identity for SM Entertainment
- CFC created a new visual identity for SM Entertainment, one of Korea’s largest entertainment companies, to reflect its expansion beyond music into media, sports, fashion, and lifestyle. Inspired by light as a symbol of its artists and content, the flexible system evolves through circular forms connecting S and M, representing the brand’s dynamic and ever-changing nature.
- Book Design for SM Entertainment Visual Identity
- CFC designed the SM Visual Identity Inspiration Book, encapsulating SM Entertainment’s past, present, and future vision. The publication showcases the diverse applications of the company’s newly developed visual identity system, created under the direction of SM Creative Division.
