Ordinary People created the identity for ATTAG!, Hyundai Department Store’s integrated online and offline curation platform for emerging brands and products. The system uses a crack motif, along with a logo built from the letter A and an exclamation mark, to convey discovery, disruption, and surprise across adaptable content.
Ordinary People created a graphic identity for Hyundai Department Store's Trade Center location in 2018. The project extended across banners, walls, installation elements, and environmental typography.
BOWYER designed the 2021 New Year graphics for Hyundai Department Store under the theme “The Happiness.” The visual system uses simple elements and blue-sky imagery to convey an optimistic beginning to the year.
Thonik undertook a comprehensive rebranding project for the Hyundai Department Store's Outlet Store located in Dongdaemun, Seoul. Acknowledging the evolving retail environment and how consumers connect with brands, the project sought to integrate the area's rich cultural legacy with a modern vibrancy. Thonik aimed to transform the Outlet Store into more than just a shopping destination, instead envisioning it as a reflection of the local community's energetic character. Central to this initiative was the development of a unique wayfinding system featuring distinctive pictograms, symbolizing the store's open and inviting approach to retail and customer experience. The project exceeded expectations, achieving a remarkable 66% sales growth on opening day.
Acre Studio created a vibrant campaign for the reopening of Hyundai Department Store’s Daegu branch. Using playful geometric shapes to symbolize themes of connection, sustainability, and the future, the campaign was expressed across digital, outdoor, and in-store platforms. The result set a new standard for contemporary retail experiences in South Korea.