Thonik

Cases

• Bluecity
• Brand Identity And Website Redesign For Bluecity
• Economy, Innovation, Website

• Depot Boijmans Van Beuningen
• Visual Identity And Campaign For Depot Boijmans Van Beuningen
• Audience, Awareness, Engagement, Graphic

• Dutch Design Week
• Brand Identity Redesign For Dutch Design Week
• Collaboration, Heritage, Innovation, Typography

• Fila
• Motion Design For Fila Store
• Celebration, Heritage, Motion, Retail, Sport

• Fondation Cartier Pour L’art Contemporain
• Dynamic Campaign And Visual Identity For Fondation Cartier Exhibition
• Collection, Exhibition, Graphic

News & interviews

• Roy Terhorst on motion-first design and breaking branding rules

  The Brand Identity · Jan 22, 2026 · Interview

  The Brand Identity interviews Roy Terhorst, design lead at Amsterdam-based studio Thonik, about his motion-first approach to branding and his philosophy of creating and breaking design rules. Terhorst discusses his process, influences, and recent projects, including a new collection of iPhone wallpapers that translate his motion work into a personal digital format. The conversation explores how motion, color, and experimentation drive Thonik’s conceptual identity work for clients like Schiphol Airport and Dutch Design Week.

  ThonikDutch Design WeekHolland Festivaldigital
• Volkshotel Amsterdam might well be the coolest hotel in the world right now

  Creative Boom · Nov 3, 2025

  Creative Boom’s Katy Cowan explores Volkshotel Amsterdam, a hybrid hotel and creative hub that combines hospitality with co-working and studio spaces. Originally a newspaper office, it now houses over 200 creative professionals and musicians, fostering collaboration and community. The article highlights how Volkshotel’s model could represent the future of creative workspaces by blending living, working, and social environments.

  VolkshotelThonik StudioMr Fox AgencyVolkshotel Amsterdamenvironmental

Clients