Thonik

The Brand Identity · Jan 22, 2026 · Interview

The Brand Identity interviews Roy Terhorst, design lead at Amsterdam-based studio Thonik, about his motion-first approach to branding and his philosophy of creating and breaking design rules. Terhorst discusses his process, influences, and recent projects, including a new collection of iPhone wallpapers that translate his motion work into a personal digital format. The conversation explores how motion, color, and experimentation drive Thonik’s conceptual identity work for clients like Schiphol Airport and Dutch Design Week.

The Brand Identity · Mar 20, 2025

Dutch studio Thonik has rebranded the humanist broadcaster Human with a vibrant two-tone identity that unifies its diverse programming. The design uses fluorescent magenta and orange to symbolize inclusivity and openness, paired with Lineto’s LL Riforma typeface for a friendly, rhythmic wordmark. The system extends across motion and static applications, giving Human a cohesive and accessible visual voice in Dutch media.