Thonik

The Brand Identity · Jun 19, 2026

Amsterdam-based studio thonik created a dynamic, typographic identity for the Phion Symphony Orchestra that visually moves with the music. Using GT Planar from Grilli Type, the system adapts to each concert’s rhythm and emotion, replacing static photography with expressive, kinetic letterforms. The project extends across identity, website, and campaign materials, reflecting the orchestra’s itinerant and contemporary character.

The Brand Identity · Jan 22, 2026 · Interview

The Brand Identity interviews Roy Terhorst, design lead at Amsterdam-based studio Thonik, about his motion-first approach to branding and his philosophy of creating and breaking design rules. Terhorst discusses his process, influences, and recent projects, including a new collection of iPhone wallpapers that translate his motion work into a personal digital format. The conversation explores how motion, color, and experimentation drive Thonik’s conceptual identity work for clients like Schiphol Airport and Dutch Design Week.

Creative Boom · Nov 3, 2025

Creative Boom’s Katy Cowan explores Volkshotel Amsterdam, a hybrid hotel and creative hub that combines hospitality with co-working and studio spaces. Originally a newspaper office, it now houses over 200 creative professionals and musicians, fostering collaboration and community. The article highlights how Volkshotel’s model could represent the future of creative workspaces by blending living, working, and social environments.

It's Nice That · Apr 15, 2025

The article profiles French designer Sandrine Cheong, whose multidisciplinary practice blends motion, print, and experimental design. Based between Paris and Amsterdam, she embraces curiosity and play as central to her creative process, evolving her work through exploration and movement. The feature highlights her transition from print to motion design and her philosophy of open-ended experimentation.

The Brand Identity · Mar 20, 2025

Dutch studio Thonik has rebranded the humanist broadcaster Human with a vibrant two-tone identity that unifies its diverse programming. The design uses fluorescent magenta and orange to symbolize inclusivity and openness, paired with Lineto’s LL Riforma typeface for a friendly, rhythmic wordmark. The system extends across motion and static applications, giving Human a cohesive and accessible visual voice in Dutch media.