Steven Heller interviews thonik co-founders Nikki Gonnissen and Thomas Widdershoven about the Amsterdam studio's three decades of collaborative identity and communication design. The founders describe a process built around client workshops, interdisciplinary team input, and the interplay of strategy, motion, and print across cultural, civic, and major organizational identities.
The Brand Identity interviews Roy Terhorst, design lead at Amsterdam-based studio Thonik, about his motion-first approach to branding and his philosophy of creating and breaking design rules. Terhorst discusses his process, influences, and recent projects, including a new collection of iPhone wallpapers that translate his motion work into a personal digital format. The conversation explores how motion, color, and experimentation drive Thonik’s conceptual identity work for clients like Schiphol Airport and Dutch Design Week.
