In their own words
The rules are always there, but we bend them.
A wallpaper lives with you constantly; you see it every day.
Colours are chosen for the spark they create together.
Immediately, we noticed the natural rhythm within the word human, where the curves of the lowercase ‘h’ subtly echo in the ‘u,’ ‘m,’ ‘a,’ and ‘n,’ forming a harmonious flow.
These design choices embody what Human stands for – radically human.
Articles & interviews
- Roy Terhorst on motion-first design and breaking branding rules
The Brand Identity interviews Roy Terhorst, design lead at Amsterdam-based studio Thonik, about his motion-first approach to branding and his philosophy of creating and breaking design rules. Terhorst discusses his process, influences, and recent projects, including a new collection of iPhone wallpapers that translate his motion work into a personal digital format. The conversation explores how motion, color, and experimentation drive Thonik’s conceptual identity work for clients like Schiphol Airport and Dutch Design Week.
- Thonik Redefines Human Broadcaster with Vibrant Two-Tone Identity
Dutch studio Thonik has rebranded the humanist broadcaster Human with a vibrant two-tone identity that unifies its diverse programming. The design uses fluorescent magenta and orange to symbolize inclusivity and openness, paired with Lineto’s LL Riforma typeface for a friendly, rhythmic wordmark. The system extends across motion and static applications, giving Human a cohesive and accessible visual voice in Dutch media.