thonik developed a bold and unconventional visual identity for the 70th edition of the Holland Festival. The design celebrated creative freedom and democracy, bringing a renewed sense of scale and excitement to Amsterdam’s leading cultural event. The campaign extended across digital platforms and public spaces, including a tram installation.
Thonik developed a dynamic visual identity for the Holland Festival, evolving it over nine editions since 2015. The design features a bespoke stencil typeface created with Bold Monday, balancing the festival’s Dutch design heritage with its contemporary and international outlook.
Thonik developed the visual identity and motion campaign for the 2016 Holland Festival, using international country codes as a bold graphic system. The design reflected the festival’s global perspective and response to contemporary political and cultural turbulence.
KesselsKramer developed a new visual identity for the Holland Festival, the Netherlands’ leading international performing arts event. The design captures the festival’s spirit of experimentation and cultural diversity through bold, expressive visuals that connect contemporary performance with a wide audience.
The Brand Identity interviews Roy Terhorst, design lead at Amsterdam-based studio Thonik, about his motion-first approach to branding and his philosophy of creating and breaking design rules. Terhorst discusses his process, influences, and recent projects, including a new collection of iPhone wallpapers that translate his motion work into a personal digital format. The conversation explores how motion, color, and experimentation drive Thonik’s conceptual identity work for clients like Schiphol Airport and Dutch Design Week.