Lava developed a unified brand identity for KRO-NCRV during the merger of two major Dutch broadcasters. The project focused on merging heritage with a forward-looking digital presence, creating a cohesive visual and interactive experience across platforms.
KRO-NCRV, a leading Dutch broadcaster, sought a visual transformation to reflect its renewed positioning and diverse programming. Thonik developed a vibrant identity system featuring a distinctive color circle and typeface that unify 270 individual programs under one cohesive visual language.