Thonik developed a vibrant visual identity for Hong Kong’s M+ Museum, inspired by the city’s neon energy and contemporary architecture. The design merges cultural vibrancy with modern minimalism, creating a distinctive presence that reflects both the museum’s vision and Hong Kong’s urban character.
Toby Ng Design created the exhibition identity for M+ Museum’s first design exhibition, 'Shifting Objectives: Design from the M+ Collection'. The team developed a 'ghost' visual identity by juxtaposing Kuramato Shiro’s Oba-Q Lamp with the first version of Emoji, symbolizing the evolving perspectives of design. The dynamic logotype also served as a wayfinding device, reflecting the exhibition’s multi-perspective theme.
Steven Heller interviews thonik co-founders Nikki Gonnissen and Thomas Widdershoven about the Amsterdam studio's three decades of collaborative identity and communication design. The founders describe a process built around client workshops, interdisciplinary team input, and the interplay of strategy, motion, and print across cultural, civic, and major organizational identities.