An independent branding and design studio. We distil ideas to their essence, transforming them into meaningful design solutions that create lasting value and impact for our partners. Working closely with our clients to uncover what matters most. Believing in the power of simplicity, we distil ideas to their essence and translate them into clear, compelling design that endures. Rather than following a fixed style, each project is shaped by its own context, finding the idea that gives the work its reason and its form. Across branding, communication design and experiences, our practice is guided by curiosity, clarity and rigour. Our work has been recognised internationally by British D&AD Awards, New York ADC Annual Awards, New York One Show Awards, New York Type Directors Club Awards, German Red Dot Awards, iF Design Awards, Tokyo Type Directors Club Awards, HKDA Global Design Awards, Golden Pin Design Awards, and Design for Asia Awards. In 2026, Monocle named Toby Ng Design among Hong Kong’s Ten Top Design Studios across disciplines — the only branding and communication design studio on the list. The studio has also been featured twice in Campaign Brief’s Creative Rankings as one of Hong Kong’s hottest agencies.
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