#msssg is a 2016 environmental exhibition and experimental visual installation created for K11 Art Mall. The project reinterpreted meaningful lines through visual displays to shift the traditional mode of reading into a more interactive public encounter. During the festive season, visitors were encouraged to photograph the installation and share it on social platforms using tags and hashtags, helping spread hope and a positive spirit among friends and families. The work connected physical exhibition design with social media participation, turning the installation into a public-facing cultural activation within an arts and culture context.
A festive red packet design created for K11 Art Mall in Hong Kong. The project blends cultural symbolism with contemporary aesthetics to celebrate the Lunar New Year in a refined and memorable way.
Toby Ng Design developed a vibrant brand identity for Uth KLUB, a Gen Z-focused membership programme by K11 Art Mall in Hong Kong. The concept celebrates individuality through six illustrated personalities that reflect diverse lifestyles and interests, brought to life across digital and print applications. The dynamic visual system and logo capture the youthful, expressive spirit of the brand.