ACRE Studio is a London-based design agency creating distinctive brand identities, motion graphics, and digital experiences for forward-thinking clients. Rooted in the Old English word ‘æcer’ meaning open field, ACRE embraces collaboration and experimentation across culture, technology, and design. Led by New Business Lead Olivia-Rose Hazeldine, the studio’s work spans global brands and cultural institutions, including projects for the Design Museum London, Prose, and raasch. ACRE’s portfolio reflects a commitment to clarity, craft, and contemporary storytelling that bridges strategy and creativity in equal measure.
Technologies detected on Acre's website.
The article by Tom May explores whether creative agencies are facing a hidden productivity crisis. Through insights from multiple studio founders and creative directors, it examines how hybrid work, rising complexity, and economic pressures have reshaped agency operations since 2020. The piece calls for an honest industry-wide discussion about evolving business models and expectations.
Creative Boom has announced a new partnership with Lake District–based paper mill James Cropper to support its grassroots Creative Boom IRL events. These free, volunteer-run meetups bring creatives together across the UK to connect and collaborate. The partnership ensures the events remain inclusive and community-driven while expanding to more cities.
Creative Boom’s 2025 'State of the Industry' report surveys agency leaders on the challenges and opportunities shaping the creative sector. Amid economic uncertainty, shrinking budgets, and the rise of AI, studios report cautious clients and longer pitch cycles but also renewed creative determination. The article highlights resilience, adaptation, and the growing divide between large networks and small independents.
Creative Boom’s Abbey Bamford explores whether the term 'female founder' still holds value in 2025. The article gathers perspectives from women leading design studios worldwide, revealing a divide between those who see the label as empowering visibility and those who view it as outdated or limiting. The discussion highlights broader issues of gendered language, representation, and equality in the creative industry.
The Brand Identity interviews Jonas Zieher, founder and creative director of ACRE, about launching his London-based design studio after years at Pentagram and SPIN. Zieher discusses his philosophy of collaboration, sustainability, and motion-led branding, as well as the challenges of starting a studio and building a creative culture. The conversation highlights ACRE’s human-centered approach to design in the age of AI and its commitment to rethinking what a modern studio can be.
Motionographer’s Quickies roundup highlights a diverse range of recent motion design projects and award-winning work from studios around the world. The featured pieces span brand films, title sequences, campaigns, and short films from both established and emerging creators. The post also links to The Motion Awards winners and related studio stories.
Motionographer highlights the trailer for 'Le Chant des Orages', a 26-minute animated TV special directed and art-directed by Caroline Attia Larivière and produced by Sacrebleu Productions. The film was co-written with Claire Sichez and co-produced with RTBF and Pictanovo, with support from several French and Belgian cultural institutions. The article lists full production credits and distribution details.