Alex Dixon
Founder
In their own words
I'm seeing some larger brands move from small rosters of large agencies to large rosters full of more niche agencies.
Articles & interviews
- What Creative Recruiters Want From Junior Talent in 2026
The article by Tom May explores what creative recruiters and studio leaders will be looking for in junior designers by 2026. Through insights from creative directors and founders across major studios, it emphasizes the importance of attitude, curiosity, and conceptual thinking over technical perfection. Recruiters value originality, openness, and personality as key differentiators for emerging talent.
- Is there a productivity crisis in agencies we're not talking about?
The article by Tom May explores whether creative agencies are facing a hidden productivity crisis. Through insights from multiple studio founders and creative directors, it examines how hybrid work, rising complexity, and economic pressures have reshaped agency operations since 2020. The piece calls for an honest industry-wide discussion about evolving business models and expectations.
- 2025 State of Creative Agencies: Challenges and Trends
Creative Boom’s 2025 'State of the Industry' report surveys agency leaders on the challenges and opportunities shaping the creative sector. Amid economic uncertainty, shrinking budgets, and the rise of AI, studios report cautious clients and longer pitch cycles but also renewed creative determination. The article highlights resilience, adaptation, and the growing divide between large networks and small independents.