SM Entertainment
Design work for SM Entertainment, collected from the studios behind it.
- Design cases
- 4
- Studio
- 1
- Latest work added
- Sep 2022
- Brand Identity 1
- Editorial 1
- Event Design 1
- Packaging 1
Design cases by studio
Ordinary People (4)
- Editorial Design for SM Entertainment's 2015 Yearbook
- Ordinary People designed SM Yearbook 2015, an archive documenting SM Entertainment’s album artwork, photography, and music videos across 22 releases. The image-led publication omits explanatory text and data, using carefully selected and newly produced imagery for a VIP exhibition at the SM Communication Center.
- Poster and Merchandise for Pink Dipping
- Ordinary People created a poster, cushion merchandise, and graphic identity for Pink Dipping. The project was commissioned by SM Entertainment in 2016.
- Album Packaging for NCT 2018 — Empathy
- Ordinary People created the album cover and package artwork for NCT 2018’s Empathy release. The project was produced by SM Entertainment, with visual direction by Sueng Eun Lim and design arrangement by KKANDOL.
- Graphic Identity for SM Creators Session
- Ordinary People developed a graphic identity and poster for SM Entertainment's Creators Session in 2017. The project translated the event into a focused visual communication system for promotional use.
Designers behind the work
Designers and creative leads credited on SM Entertainment projects in press coverage.