Ordinary People developed the brand identity for Progress, Uncommon Eyewear’s outdoor eyewear line. An ascending, staircase-shaped logotype represents continuous growth, supported by the motto “Every Day in Progress.”
Ordinary People created the visual identity, logo, packaging, and merchandise for UCM Kids, a children’s optical brand. UCM Kids is a family brand of Uncommon Eyewear, communicating its expertise through the “We Know Glasses” message.
Ordinary People developed the brand strategy and visual identity for Uncommon Eyewear, an optical brand in Hongdae, Seoul. The work centers on the “WE KNOW GLASSES” slogan and extends across the logo, packaging, bags, merchandise, and signage.