Ordinary People developed a new brand experience for Finda, grounded in the financial service’s philosophy of understanding customers and supporting their decisions. An intersecting grid represents empathy and expands across graphic patterns, iconography, and the Dami character.
Ordinary People created Finda Bloom, a motion-led video campaign for Finda, an online financial comparison platform. Inspired by customer reviews, the campaign translates three messages of comfort and support into scenes of flowers blooming as customers return to daily life.