Creative Boom features B&B Studio’s brand identity for SMART STRAINS, a new probiotic supplement line developed with Dr. Megan Rossi. The design uses bright colour-blocking, clear typography, and a structured system to balance scientific credibility with accessibility. The project redefines probiotic branding through evidence-based design and consumer clarity.
B&B StudioSMART STRAINSThe Gut Health Doctorbranding
BP&O’s article by Emily Gosling reviews &Walsh’s new global branding system for the advertising agency GUT. The refreshed identity expands on the original 2019 logo with a custom 3D typographic system, city icons, and comprehensive brand guidelines to unify GUT’s international offices. The review praises the originality and scalability of the design while noting minor legibility issues at small sizes.
