Domino's

Design work for Domino's, collected from the studios behind it.

Design cases by studio

A preview of 6 cases across 2 studios. The full collection is included with Pro.

Advertising Campaign for Domino’s Italian-Inspired Pizzas
VCCP London created the "Feast Like a Don" campaign to launch Domino’s Ultimate Lasagne Pizza and Ultimate Carbonara Pizza. The humorous TV, radio, and integrated work parodies classic Mafia films, using Italian gestures, Mafioso styling, and a reworked Domino’s sonic mnemonic to make the new range memorable.
Culinary, Music, Pizza, Radio, Restaurant

Advertising Campaign for Domino’s £4 Lunch Menu
VCCP London created the integrated “High 4” campaign to launch Domino’s new £4 lunchtime menu, including the Hot & Cheesy Wrap and Cheeky Little Pizza. Two energetic TV spots celebrate the value proposition through playful high-four exchanges, supported by the brand’s signature sonic identity across broadcast, social, radio, OOH and digital channels.
Boat, Hand, Music, Office, Pizza, Radio, Restaurant, Street

Integrated Campaign for Domino's Group Ordering
VCCP created DOMIN-OH-HOO-HOO, an integrated campaign introducing Domino's Group Ordering app feature and encouraging post-pandemic get-togethers. A humorous hero film uses authentic yodelling to communicate pizza orders, supported by out-of-home work, murals, social films, special builds, and a Snap Lens.
Lens, Man, Music, Pizza, Restaurant

Advertising Campaign for Domino’s Pizza Delivery
VCCP London created a humorous campaign film for Domino’s that reframes pizza sharing as an intensely dramatic competition among friends and family. Slow-motion scenes at 90 frames per second and an operatic version of the Domin-oh-hoo-hoo sonic identity heighten the absurdity across TV, cinema, audio, social, digital, and out-of-home channels.

Brand Identity Refresh for Dominos
JKR collaborated with Domino’s to evolve its iconic brand identity, refining visual elements to strengthen recognition and consistency across global markets. The refreshed design modernizes the brand while preserving its familiar and trusted character.
Restaurant