O2
Design work for O2, collected from the studios behind it.
- Design cases
- 50
- Studio
- 1
- Latest work added
- Nov 2024
- Campaign 35
- Advertising 6
- Experience Design 5
- Product Design 2
- Installation 1
Design cases by studio
A preview of 6 cases across 1 studio. The full collection is included with Pro.
VCCP (50)
- AI Scambaiting Campaign for O2
- O2 and VCCP's AI agency faith created Daisy, a lifelike conversational AI granny that keeps phone scammers occupied and away from real victims. The PR-first campaign used a hero film, social cutdowns, and a photoreal AI character to raise awareness of fraud tactics and O2's protection tools.
- Christmas Campaign for O2's National Databank
- VCCP created an integrated Christmas campaign for O2 that exposes the everyday realities of data poverty and raises awareness of the National Databank. An emotive film uses falling SIM-card snowflakes to represent free connectivity, supported by a zero-rated landing page that helps people locate free data support.
- Generative AI Tools for O2 Marketing
- faith developed two custom generative-AI tools for O2: the Bubl Generator, which creates brand-compliant imagery of its blue robot character, and the Copy Checker, which assesses copy against the brand's tone-of-voice and legal guidelines. The bespoke platform expands O2's ability to produce fast, consistent assets for social, web, apps, internal communications, and other channels.
- Integrated Advertising Campaign for O2 Switch Up
- VCCP London created the final chapter of O2’s ‘Only O2’ campaign trilogy to promote Switch Up, a plan allowing customers to change phones every 90 days. A 40-second running-club film follows Sophie and Bubl through the seasons, demonstrating the service’s real-world flexibility across television, cinema, social, print, radio, retail, and in-app channels.
- Integrated Priority Campaign for O2
- VCCP London created the first phase of O2’s “Only O2/Priority” integrated campaign, spotlighting the exclusive rewards, presale tickets and live-music access available to Priority members. A new authentic visual style follows mascot Bubl and real friendship groups through an energetic gig night, deployed across film, social, cinema, radio, retail and out-of-home media.
- Integrated Roaming Campaign for O2
- VCCP created the second Only O2 campaign phase to promote O2's inclusive EU roaming across 49 European destinations. A 60-second film follows Bubl and a family road-tripping through Italy and Greece, supported by TV, cinema, radio, social, retail, digital, and out-of-home activations.
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Sign inDesigners behind the work
Designers and creative leads credited on O2 projects in press coverage.