In their own words
We love putting our Jelly Babies and Wine Gums in precarious situations. There's something joyous about watching the lift doors close and seeing a Jelly Baby inch closer to a wall of spikes. It creates a lovely moment of tension whilst you imagine exactly what's about to happen.
It's easy to take for granted, but data is an essential utility. It's necessary to book doctor's appointments, for kids to do homework, and for so many of our day-to-day activities.
Articles & interviews2
- Joe Lycett Debuts Art Exhibition on Extinction and Taxidermy
VCCP has extended Maynards Bassetts' long-running Set the Juice Loose platform with lift-door graphics that put Jelly Babies and Wine Gums apparently inches from a wall of spikes. The UK campaign runs across shopping centres, out-of-home placements and social through the end of September, with Publicis Media UK handling media planning and buying.
- O2's Christmas Ad Addresses Data Poverty Issue
O2 and VCCP have launched a 2024 Christmas campaign focused on tackling data poverty through the National Databank initiative. Directed by Stefanie Soho and produced by Smuggler with VFX by The Mill, the ad highlights real-life stories of people struggling without mobile data. The campaign spans multiple media channels and includes a zero-rated landing page developed by Bernadette to ensure accessibility.