O2 Design Cases
4 cases across 1 studio
Designers behind the work
Designers and creative leads credited on O2 projects in press coverage.
News & interviews
- Sibling Duo Democràcia Redefines Design with Bold Brand Identities
It's Nice That · Feb 5, 2025
The article profiles Democràcia, a Valencia-based sibling-run design studio founded by Marta and Javi Tortosa. Known for their bold, concept-driven identities and editorial projects, the duo’s work spans cultural and creative sectors, including projects for Cotec, NEO2, and Aceituna de España. Their design philosophy balances narrative and form, drawing inspiration from midcentury art and fashion influences.
DemocràciaCotecNEO2branding - Daisy the AI combats phone scammers as a 'granny scambaiter'
Creative Boom · Nov 14, 2024
O2 and VCCP's AI agency Faith have launched 'Daisy', an AI-powered 'granny' designed to engage and outsmart phone scammers. The campaign uses generative AI and a diffusion model to create a lifelike character who keeps fraudsters occupied while raising public awareness about scam tactics. Collaborations with scambaiter Jim Browning and influencer Amy Hart help amplify the message across social media.
VCCPFaithO2Virgin Media O2advertising - O2's Christmas Ad Addresses Data Poverty Issue
Creative Boom · Nov 13, 2024
O2 and VCCP have launched a 2024 Christmas campaign focused on tackling data poverty through the National Databank initiative. Directed by Stefanie Soho and produced by Smuggler with VFX by The Mill, the ad highlights real-life stories of people struggling without mobile data. The campaign spans multiple media channels and includes a zero-rated landing page developed by Bernadette to ensure accessibility.
- “Design has such power.” RAWTY on teaming up, taking responsibility and designing for good
The Brand Identity · Jul 6, 2023 · Interview
The Brand Identity interviews Graz-based design studio RAWTY, founded by Tessa Sophie Huber, Sophia Stöhr, and Christian Leban, about their mission to use design for positive socio-ecological impact. The trio discuss their decision to form the studio, their philosophy of responsibility and sustainability, and the creation of their own branding that reflects the rawness of nature through variable typography and motion. They also share insights into their work culture, values, and recent projects promoting environmental and social good.
RAWTYTechnical University of ViennaCO2-conscious restaurantbranding - The Office of Ordinary Things capture CleanO2’s mission with a matter-of-fact, copy-led approach
The Brand Identity · Sep 13, 2022
The Office of Ordinary Things developed a full rebrand for CleanO2, a climate-conscious cleaning brand that makes soap from captured carbon. The identity uses concise copy, bright colours, and playful typography centered around the Bagoss typeface to express the brand’s sustainable mission and approachable tone.
The Office of Ordinary ThingsCleanO2branding - Plus Mûrs’ curious identity for NO28 challenges the digital and physical spaces fashion inhabits
The Brand Identity · May 12, 2022
Paris-based studio Plus Mûrs created a conceptual identity for fashion brand NO28, exploring the intersection of digital and physical fashion spaces. The identity uses typefaces Correspondance and Thermal to bridge environmental and digital influences, complemented by a gamified website experience. The project reflects NO28’s pop-culture and internet-inspired ethos through a bold, monochrome aesthetic.
Plus MûrsNO28branding