VCCP Media created a cheeky Non-Dry Jan campaign for Bulldog Skincare, reframing Dry January as a reminder for men to hydrate their skin. Using Bulldog's mascot and the line “Don’t go dry this Jan,” the campaign ran across digital out-of-home, online, and social media placements.
VCCP Media launched Bulldog Skincare's nationwide "Protest Pointless Gifts" Christmas campaign, urging shoppers to replace unwanted novelty presents with useful men's skincare products. The campaign combined influencer podcast activity, Radio X sponsorship, competitions, and digital out-of-home placements to spotlight gift waste and Bulldog's practical, sustainable positioning.