Co-op
Design work for Co-op, collected from the studios behind it.
- Design cases
- 6
- Studios
- 2
- Latest work added
- Sep 2025
- Brand Identity 4
- Campaign 1
- Packaging 1
Design cases by studio
Robot Food (5)
- Packaging Redesign for Co-op Irresistible Spirits
- Robot Food refreshed Co-op’s premium Irresistible spirits and cider range with a crafted, story-led visual identity. Each bottle was given its own character and design narrative, unified by signature copper detailing and refined finishes to elevate the perception of own-label quality.
- Brand Identity for Co-op Baby Care Range
- Robot Food collaborated with Co-op and illustrator Jim Field to refresh the supermarket’s baby care range. The new identity embraces the realities of modern parenting through playful storybook-style illustrations and rhyming product descriptors, creating a relatable and emotionally engaging brand for millennial parents.
- Visual Identity for Co-op Beer, Cider and Spirits Range
- Robot Food developed a bold and cohesive visual identity for Co-op’s own-label range of beers, ciders, and spirits. The design celebrates individuality across products while uniting them through Co-op’s signature colors and a silver brand mark, resulting in a confident and credible alternative to big-name brands.
- Brand Identity for Co-op Gro Plant-Based Range
- Robot Food developed a bold and optimistic brand identity for Co-op’s new plant-based range, Gro. The design focused on putting food first, creating a vibrant and progressive identity that appeals to both dedicated vegans and flexitarians while standing out in-store and against challenger brands.
- Brand Identity for Co-op Everground Coffee
- Robot Food developed a full brand identity for Co-op’s new coffee range, Everground. The project included naming, tone of voice, and a visual system that reflects Co-op’s Fairtrade values through warm, energetic messaging and simple line illustrations. The result is a contemporary, approachable coffee brand that balances quality, convenience, and sustainability.
VCCP (1)
- Integrated Campaign for Co-op Membership
- VCCP London created the 'Owned By You. Right By You.' brand platform to reintroduce Co-op’s member-owned business model to the UK. The integrated campaign uses a stop-motion film made from printed till receipts alongside television, outdoor, press, radio, social, digital, and interactive media to communicate Co-op’s economic and community value.
Designers behind the work
Designers and creative leads credited on Co-op projects in press coverage.