A nationwide campaign encouraging dog lovers to rehome a dog through Dogs Trust. The creative featured Mojo, a celebrity dog, playfully interacting with digital and physical media to evoke empathy and engagement. The campaign achieved exceptional results, surpassing benchmarks and driving high click-through rates across channels.
VCCP launched Dogs Trust’s Ground Dog Day brand platform to help owners keep their dogs during the cost-of-living crisis. The campaign combines a warm, routine-focused hero film with short social advice videos promoting behavioural, food, training, and veterinary support.
UnderConsideration’s Brand New briefly reports on the new logo and identity for Dogs Trust, created by London-based agency The Clearing. The update modernizes the charity’s familiar yellow branding and dog illustration while maintaining its approachable tone. The article is part of the 'Spotted' category, offering a concise overview rather than a full critique.
Creative Boom’s April 2026 edition of 'Booms & Shakes' highlights major leadership changes, new hires, and agency expansions across the global creative industry. The roundup covers transitions at Verve, Residence, DEPT, and GUT Europe, alongside new appointments at Aer Studios, Born Social, and Gung Ho. It also introduces D&AD’s new global Ambassador Programme connecting creative leaders worldwide.