Purdey's Design Cases
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News & interviews
- Purdey’s Energy Drinks Embrace Calm, Connected Packaging Design
· Apr 17, 2026
The Dieline article highlights Magpie Studio’s rebrand of Purdey’s energy drinks, which replaces the category’s aggressive aesthetic with a calm, connected design. The new packaging features a continuous ‘Flow Loop’ infinity mark and flavor-coded color palettes inspired by natural fruit hues, appealing to wellness-minded consumers. The redesign positions Purdey’s as a more sophisticated and trustworthy energy drink brand.