Creative Boom’s article by Abbey Bamford examines Walkers’ 2026 rebrand, its first major overhaul in 80 years. The new identity, created with VCCP, replaces the crisp icon with a sun motif and adds founder Henry Walker’s signature to emphasize heritage and authenticity. Industry experts from Elmwood, Coley Porter Bell, and OurCreative. weigh in on the balance between nostalgia, storytelling, and strategic repositioning.
