Walkers
Design work for Walkers, collected from the studios behind it.
- Design cases
- 10
- Studio
- 1
- Latest work added
- Mar 2025
- Campaign 8
- Advertising 2
Design cases by studio
A preview of 6 cases across 1 studio. The full collection is included with Pro.
VCCP (10)
- Integrated Relaunch Campaign for Walkers Worcester Sauce Crisps
- VCCP relaunched Walkers Worcester Sauce crisps by initially making them available only at a single shop in Worcester, turning scarcity into a national news story. The integrated campaign transformed the city purple with a giant floating crisp pack, mobile media, social content, PR and influencer activations before announcing a nationwide rollout.
- Integrated Advertising Campaign for Walkers Crisps
- VCCP London created a multichannel campaign celebrating the British farmers and sustainably grown potatoes behind Walkers crisps. A romantic farm-to-packet film, OOH, digital, radio and social work contrast careful crop-growing with the humorous ways people eat every last crisp.
- Integrated Campaign for Walkers CrispIN or CrispOUT
- VCCP revived Walkers’ national CrispIN or CrispOUT debate to encourage more people to add crisps to lunchtime sandwiches. The campaign used a provocative comedic TV spot, social content, PR, influencer activity, and out-of-home executions featuring Monster Munch, Wotsits, Quavers, and Walkers crisp combinations.
- Advertising Campaign for Walkers Heart-Shaped Crisp Hunt
- VCCP London created Love From Walkers, a nationwide £100,000 competition inviting consumers to find and share naturally heart-shaped crisps. The campaign used reward-poster-inspired out-of-home and train-card advertising across major UK cities to bring playful levity to January.
- Political Spoof Campaign for Walkers CrispIN CrispOUT
- VCCP London revived Walkers' CrispIN, CrispOUT debate through a playful political parody asking whether crisps belong inside or outside a sandwich. A celebrity-led hero film, social series, and live vote in Sandwich, Kent brought the national lunchtime argument to YouTube, social media, and PR.
- Social Campaign for Walkers' Mental Wellbeing Initiative
- Walkers partnered with Comic Relief for Red Nose Day to challenge Britain's habitual use of “fine” and prompt more honest conversations about mental wellbeing. Led by Ruby Wax, the social-first campaign used humorous films, practical conversation prompts, and symbolic swear jars that fined people for saying the “F word.”
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Designers and creative leads credited on Walkers projects in press coverage.