Jon Dignam
Creative Director
In their own words
Hearing 'bring the energy' has the same effect on me as the ticking clock on Hook.
Saying 'bring the energy' is like saying 'make it pop' — everyone will nod along, but no one has any clue what that means.
Articles & interviews3
- Experts weigh in on Walkers' biggest rebrand in 80 years
Creative Boom’s article by Abbey Bamford examines Walkers’ 2026 rebrand, its first major overhaul in 80 years. The new identity, created with VCCP, replaces the crisp icon with a sun motif and adds founder Henry Walker’s signature to emphasize heritage and authenticity. Industry experts from Elmwood, Coley Porter Bell, and OurCreative. weigh in on the balance between nostalgia, storytelling, and strategic repositioning.
- 2025's Outdated Creatives Buzzwords and Alternatives
Creative Boom’s Abbey Bamford explores the most overused buzzwords in the creative industry for 2025, gathering opinions from designers, strategists, and writers across various studios. The article humorously critiques terms like 'purpose-led', 'strategy', 'premium', and 'sustainability', offering more meaningful alternatives and encouraging clearer, more human communication. It reflects a broader trend toward authenticity and substance in creative language.
- "2025 Creative Buzzwords to Abandon and Their Alternatives"