Creative Boom’s article by Abbey Bamford examines Walkers’ 2026 rebrand, its first major overhaul in 80 years. The new identity, created with VCCP, replaces the crisp icon with a sun motif and adds founder Henry Walker’s signature to emphasize heritage and authenticity. Industry experts from Elmwood, Coley Porter Bell, and OurCreative. weigh in on the balance between nostalgia, storytelling, and strategic repositioning.
James Barnett has collaborated with Surrey-based charity studio Arthouse Unlimited to create a special illustrated merchandise collection celebrating his parents Teresa and Michael’s 60th wedding anniversary. The project features t-shirts, cards, and tea towels illustrated by Arthouse artists, with proceeds supporting the charity. The collaboration merges the family’s TikTok fame with Arthouse’s mission to showcase artists with disabilities.
Arthouse UnlimitedJames Barnett’s parents (Teresa and Michael)National Trustillustration|merchandise|charity
