Integrated Campaign for Walkers CrispIN or CrispOUT

VCCP revived Walkers’ national CrispIN or CrispOUT debate to encourage more people to add crisps to lunchtime sandwiches. The campaign used a provocative comedic TV spot, social content, PR, influencer activity, and out-of-home executions featuring Monster Munch, Wotsits, Quavers, and Walkers crisp combinations.