VCCP created Wickes’ "Open Up" campaign to celebrate the pride people feel after completing home-improvement projects. The TV-led campaign depicts house-proud Britons revealing their refreshed spaces, supported by social, VOD, YouTube, search, and product-focused cutdowns.
VCCP created a 30-second Wickes advert centered on “housebarrassment,” the embarrassment of a tired, neglected home after lockdown. The spot follows a young boy refreshing his bedroom with his dad ahead of a video-game rematch, highlighting the pride and transformative effect of a simple paint project.