VCCP Health developed the global launch strategy and "Feline Fabulous" campaign for Elanco's Elura, a treatment supporting cats with CKD-related weight loss. Featuring photography by Tim Flach, the campaign highlights cats' restored frisky personalities across digital, print, pet-owner materials, and an interactive sales aid.
VCCP Health created “Hundreds of Reasons,” a global campaign for Elanco’s Tanovea treatment for relapsed canine lymphoma. Using hundreds of balls to symbolize the extra days of play and companionship treatment can offer, the campaign reassured veterinary oncologists and pet owners across digital, print, patient materials, and an interactive sales aid.
VCCP Health developed the global “More than a meal” campaign for Elanco’s Entyce treatment, encouraging veterinarians to prioritise decreased appetite in dogs. Bright, optimistic imagery shows a dog’s recovery journey through illustrations on its food bowl, communicating Entyce’s benefits beyond appetite stimulation.