Organix launched an integrated parent-focused campaign promoting its A-Z of Great Food, a nutritionist-selected wall chart introducing children to 26 flavours and textures. The initiative combined stop-frame Rube Goldberg social films, recipes, influencer outreach, radio, media partnerships, sampling and printed wall charts.
VCCP launched Organix’s first campaign, "Only the good stuff. Only Organix," to communicate its organic ingredients and no-junk-food promise directly to parents. The work brought the ingredient-inspired Organimals from product packaging to life across TV, video, social, and digital channels.