VCCP created “The Next Wave in Town,” a UK-launching integrated campaign positioning White Claw as a refreshing, pioneering alternative in alcoholic beverages. The work celebrates urban board-sports culture through a Channel 4 hero film, social content, video, and disruptive offline activations.
VCCP launched White Claw Surf, a full-flavor hard seltzer range, through the "Surf Like No Other" integrated campaign. Professional surfers demonstrated unconventional surfing locations across the US, supported by social content, influencer activity, SXSW programming, and a custom Surf House experience.