Foundry partnered with Prostate Cancer UK and Barnsley Metropolitan Borough Council to create a local campaign encouraging men in Barnsley to get checked for prostate cancer. Using authentic local language and survivor stories, the campaign empowered men to understand their risk and take proactive health action.
VCCP London created an integrated early-diagnosis campaign encouraging men to use Prostate Cancer UK’s online risk checker. Using humorous future-facing films featuring a talking barbecue and a granddaughter from the future, the work reframes prostate-cancer awareness around the positive moments men can live to experience.